AFTRAD positions itself as an affiliate/performance marketing platform with an “Ad Tracking Hub” focused on real-time tracking and attribution across traffic sources, plus reporting and optimization workflows for media buying. It highlights features such as real-time analytics, routing/fallback flows, A/B testing, and anti-fraud/security controls aimed at improving ROAS and scaling campaigns across verticals like eCommerce and iGaming.
Pros:
- Real-time tracking & reporting for traffic sources and conversions, with customizable analytics.
- Optimization tooling (routing strategies, fallback logic, A/B testing, automation rules) to streamline campaign management.
- Built-in anti-fraud/security layer (traffic firewall, click-spike protection, validation) for higher traffic quality.
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