PropellerAds

PropellerAds Review: Push Traffic, CPC Rates & Performance

PropellerAds is a multi-source performance advertising platform with global reach, built around a self-serve dashboard for brands, agencies, and affiliates. It supports multiple bidding models — CPM, CPC, SmartCPC/SmartCPM, and CPA Goal — so spend can be aligned to specific campaign outcomes. Core formats include Push and In-Page Push, Popunder, and Interstitial, enabling both broad reach and high-intent engagements. The platform claims a 1B+ monthly audience and high throughput, making it suitable for large-scale testing and rapid scaling. Targeting and optimization tools span demographic and interest audiences, custom and retargeting lists, plus smart bidding and automation features (including the 2025 Smart Campaign flow).