OctoTracker is a performance marketing tracker built for media buyers, combining click and conversion tracking with deep analytics, financial reporting, and rule based traffic distribution via a flexible TDS. It offers both a cloud version that requires no installation and a self hosted option for full control and unlimited traffic volume, plus split testing for prelanders and offers. The platform emphasizes lead status support, 60 plus integrations for traffic sources and affiliate networks, and data export via CSV and API.
Pros:
- Cloud and self hosted deployment options for different team needs and scaling models.
- Strong analytics and TDS logic, including multi parameter grouping and advanced traffic filtering.
- Clear tiered pricing in RUB with multiple cloud limits and self hosted plans.
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