RedTrack is an all in one performance marketing tracker that focuses on accurate attribution using first party and server side tracking, helping recover conversions lost to cookie restrictions and ad blockers. It centralizes reporting, syncs ad costs from connected ad platforms, and can send conversion data back to ad platforms for better optimization, including through API based integrations. For teams running partnerships, it also offers partner and reporting portals plus white label options for sharing stats externally.
Pros:
- Privacy friendly tracking with first party and server side methods for more complete attribution.
- Strong integrations and data sync, including cost updates and conversion data sharing back to platforms like Meta and Google.
- Automation rules and partner reporting portals that reduce manual campaign work and simplify collaboration.
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