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Top 10 facts about Sweden




1. Geography and population of Sweden

2. Official language of Sweden

3. Currency in Sweden

4. Internet in Sweden

5. Economic development in Sweden

6. Job in Sweden

7. Working days and holidays in Sweden

8. Swedish mentality

9. Advertising in Sweden

10. Cryptocurrency in Sweden

1. Geography and population of Sweden

Sweden, a country located on the Scandinavian Peninsula in northern Europe. The name Sweden comes from the words Svear, or Suiones, a people mentioned as early as 98 AD. by the Roman author Tacitus. The ancient name of the country was Svithiod. Stockholm has been the permanent capital since 1523.

Sweden occupies most of the Scandinavian Peninsula, which it shares with Norway. The land slopes gently down the high mountains along the Norwegian border east to the Baltic Sea. Geologically, it is one of the oldest and most stable parts of the earth's crust.

General information about Sweden:

  • Capital: Stockholm
  • Area: 450,295 km²
  • Calling code: +46
  • Internet top level domain: .se
  • Population: 10.13 people


Population of Sweden

According to current projections, Sweden's population is expected to continue to grow until the end of the century. As of 2020, the population is 10.1 million, projected to be 11.39 million by 2050 and 12.95 million by 2099.

Sweden's population growth rate is relatively low at 0.63%, increasing the population by about 63,000 from 2019 to 2020. Although Sweden has had fertility rates below the replacement rate for decades, positive net migration contributes to population growth. The current fertility rate is 1.85 births per woman.

Due to low birth rates, the Swedish population is aging and will continue this trend if the birth rate does not increase.

Big cities/ number of residents:

  • Stockholm – 1.515,017
  • Gothenburg - 599,011
  • Malmö – 316,588
  • Uppsala – 160,462
  • Urban areas: Upplands Vasby and Sollentuna - 144,826
  • Westeros - 122,953
  • Orebro – 120,650
  • Linkoping – 111,267

 2. Official language of Sweden

Swedish is the official language of Sweden (first announced in 2009) and there are five recognized minority languages. Swedish dialects are varied to the point that they can be considered different languages.

The five listed minority languages include:

1) Finnish

It is spoken by over 200,000 people, which is about 5% of the Swedish population.

2) Meänkieli/ Tornedal / Tornionlaaksonsuomi / Tornedalian

It is spoken by 40,000 to 70,000 people.

3) Sami

This language is spoken by about 9,000 people.

4) Roma

About 9,500 people speak the Romani language/ Roma language.

5) Yiddish

It is spoken by about 4,000 people and used by the Jewish people.


3. Currency in Sweden

Sweden is part of the EU. Back in 2003, there was a referendum, and then the Swedes decided not to switch to a single currency, such as Euro.

All of this means that if you are planning a trip to Sweden, you need to get used to Sweden's own currency, the Swedish Krona.

SEK is the currency code for the Swedish Krona. The Swedish Krona is subdivided into 100 Ore and is often denoted by the symbol "kr".

As of August 12, 2021, one SEK costs approximately $0.12.

4. Internet in Sweden

In January 2021, Sweden had 9.93 million Internet users.

Between 2020 and 2021, the number of Internet users in Sweden increased by 262 thousand (+ 2.7%).

The Internet using rate in Sweden in January 2021 was 98.0%.

The Internet in Sweden is used by 94.0% of the population, which is the fourth highest use in the world, behind only the Falkland Islands (96.9%), Iceland (96.0%) and Norway (95%). Sweden is ranked 18th and 5th in the world in terms of fixed and wireless broadband subscriptions.

The average download speed reaches 55.18 Mbps. And the download speed of films is 12 minutes 22 seconds, while the Swedes have no restrictions on Internet access.


5. Economic development in Sweden

Sweden's gross national product (GNP) per capita is one of the highest in the world, as are its taxes. Most businesses are privately owned and market-oriented, but when transfer payments such as pensions, sickness benefits, and child benefits are taken into account, roughly three-fifths of gross domestic product (GDP) passes through the public sector. The costs of education, health care, and childcare are mostly covered by taxes.

How did Sweden get so rich? Sweden had just started to truly accumulate wealth when it began industrializing sometime in the middle of the 19th century. Thanks to good luck and favorable geographical position, Sweden had natural resources (iron ore and timber), which were necessary during the industrialization of countries such as Great Britain and Germany.


6. Job in Sweden

The average salary in Sweden is SEK 32,800 (€3,400), which is SEK 25,355 (€2,650) after tax. Salaries in the IT sector range from SEK 35,000 to SEK 55,000. Salary depends on age and work experience. Food in Sweden is very expensive but at the same time very high quality. The reason Swedish food is more expensive than imported food is because of its high government standards.

Average salary for some professions (year/ month):

- Financial and insurance manager (1 level) - 132,100/ 12,560

- Director and manager of the company - 78,000/ 7,415

- Specialized doctor - 77,100/ 7,330

- Aircraft pilot - 65,000/ 6,180

- Professor - 67,500/ 6,415

- Engineer - 43,700/ 4,155

- Dentist - 42,300/ 4,020

- Teacher - 41,700/ 3,905

- Agricultural specialist - 39,800/ 3,785

- Architect - 38,900/ 3,700

- Nurse - 37,400/ 3,555

- Journalist - 36,300/ 3,450

- Designer - 35,700/ 3,395

- Social worker - 34,900/ 3,320

- Teacher - 32,900/ 3,130

- Photographer - 32,500/ 3,090

- Secretary - 29,400/ 2,795

- Cook - 26,500/ 2,520

- Guide - 22,500/ 2,140

- Maid, nanny - 20,200/ 1,920


7. Working days and holidays in Sweden

Official holidays can be divided into Christian and non-Christian.

• January 1st - New Year

• January 6 - Epiphany

• Friday before Easter - Long Friday

• The first Sunday after the spring full moon - Easter

• Monday after Easter - Day after Easter

• May 1st - May 1st

• Sixth Thursday after - Easter Ascension of the Lord

• Seventh Sunday after Easter - Pentecost

• June 6 - National Day of Sweden

• Saturday between 20 and 26 June - Midsummer

• Saturday between October 31 and November 6 - All Saints Day

• December 25 - Christmas

• December 26 - Day after Christmas

8. Swedish mentality

Avoiding excesses, maintaining a balance in everything — the residents of Sweden know how to maintain a balance between work and leisure, personal and social life, benefit and pleasure. The Lagom Swedish lifestyle is at the core of national well-being. To be content with what is necessary without overloading life with unnecessary details is the main feature of the Swedish mentality.

One of the key characteristics of Swedish culture is that Swedes are egalitarian in nature, humble, and find bragging completely unacceptable. In many ways, Swedes prefer to listen to others rather than make sure their voices are heard. During a conversation, the Swedes speak softly and calmly.

The Swedes support the principles of good nutrition, preferring simple and healthy foods. At a Swedish feast, it is not customary to cut a cake into pieces and put food on each other's plate - everyone chooses how much he wants to eat. If the food remains on the plate, this is no longer a lag — it means that you took more than you need.

9. Advertising in Sweden

The Internet is the highest advertising spending medium in Sweden. In 2020, total costs were down 5.2 percent from the previous year, reaching over SEK 38 billion.

TV ads came in second this year with approximately SEK 4.88 billion. The lowest advertising costs were cinemas.

The growing popularity of digital advertising

Digital advertising is becoming more and more popular in Sweden. While digital ad spending was 16.9 percent in 2007, it increased by over 50% in 2017. In addition, it was predicted that by 2019 it will grow to almost 60%. For example, businesses are investing more and more in digital advertising every day. At the same time, advertising costs in newspapers and print media have dropped significantly in recent years.

Advertising market in Sweden

Media advertising spending in Sweden has grown steadily in recent years from SEK 32 billion in 2014 to nearly SEK 41 billion in 2019.

What products and services cannot be advertised?

Advertising that violates statutory regulations is also itself a violation of good marketing practices as set out in the Marketing Act. The following are examples of products that are subject to specific legislation that includes prohibited or controlled advertising rules:

• Tobacco products (although there are a few exceptions) under the Tobacco Law;

• Prescription medicines in accordance with the Medicines Act;

• Alcoholic drinks on television and radio in accordance with the Alcohol Act;

• Foreign lotteries in accordance with the Lottery Law.


10. Cryptocurrency in Sweden

Sweden's financial regulator clarified that cryptocurrency investments are "unsuitable for most consumers" because "it is difficult, if not impossible, to assess them on a reliable basis." Cryptocurrency is difficult to value on a reliable basis because it has no real intrinsic value as it is not backed up by gold, silver, or the national government.

However, the Swedish central bank, Riksbank, indicated that it recognizes the potential benefits of cryptocurrency. Specifically, the Riksbank asked the Swedish parliament to invest SEK 30 million (or roughly $3.1 million) per year over five years to make Sweden a hub for digital currency innovation. If the Swedish government approves, Sweden will invest $15.5 million to fund and host cryptocurrency conferences over five years. In doing so, Riksbank intends to join Switzerland, Singapore, and Hong Kong in hosting the BIS innovation center for cryptocurrency.

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