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TOP 20 Psychology in Business Books



The Psychopath Test: A Journey through the Madness Industry – Jon Ronson

"There are no healthy ones, just unexamined ones." An old joke of doctors, only more and more often it seems that psychiatrists and psychologists take it seriously — the whole civilized world is obsessed with tests that reveal psychopathy. Narcissism and sociopathy, autism and attention deficit disorder — which of the following list do you suffer from? Nothing? It means that you have not yet fallen into the affectionate hands of psychiatrists. Petty criminals get to closed clinics for dangerous patients. Socially active are declared sociopaths. Children are put on serious antidepressants. A conspiracy of psychopaths? Or a conspiracy of psychiatrists? 


Thinking, Fast and Slow Daniel Kahneman

Thinking, Slow and Fast by Daniel Kahneman tells about two types of thinking — "slow" and "fast" — and how they control our lives. Even obvious conclusions are often based on false assumptions.

Redirect Timothy Wilson

Fascinating, groundbreaking, and practical, Redirect demonstrates the remarkable power small changes can have on the ways we see ourselves and our environment, and how we can use this in our everyday lives.


Drive Daniel Pink

It is a book about motivation. It is about what motivates people to achieve outstanding results. You may be thinking: well, of course, it's money, a lot of money. After all, people work for money, and the practice of "do A so I'll give you B" has become almost a management classic. Surprising to hear that this is fundamentally wrong!

The Invisible Gorilla Christopher Chabris, Daniel Simons

This book is about how illusions are born, what anecdotal or tragic consequences they lead to, and how to overcome them. You will become participants in funny and serious experiments that the authors conducted. And you will be able to see how often people act and make decisions - being in reality - distorted by their consciousness.

Strangers to Ourselves: Discovering the Adaptive Unconscious Timothy Wilson

In his book "Strangers to Ourselves", social psychologist Timothy Wilson talks about how often people do not understand themselves, how they miss the influence of the unconscious on their actions, and what you need to do for a better understanding of yourself. 

Stumbling on Happiness Dan Gilbert

People spend a lot of effort, energy, and resources to become happy in the future: they take out a mortgage for decades, dreaming of their own home, take loans to enjoy the comfort of a renovated house, make a career, and work hard to someday earn all the blessings of life. But in pursuit of the future, we forget that we can and should be happy in the present. 


The Power of Habit Charles Duhigg

Charles Duhigg shows how an ossified habit forms. What is it about the "habit" that makes you do this and not the other? And what does it mean to have a will? You will be able to find the "cogs" of your usual way of action and tweak them - to refrain from the habitual reaction, to feel like a master of yourself. 

The Art of Choosing Sheena Iyengar

Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.


How to Win Friends and Influence People Dale Carnegie

Dale Carnegie's teachings, instructions, and advice over the decades since the first publication of this book have helped thousands of people become famous in society and successful in all endeavors. The author's heirs revised and slightly updated the text, confirming its relevance even now, at the beginning of the new century. For a wide range of readers.

Mind Hacking — Jennifer Ferguson

The brain is an infinitely complex structure where behavior patterns are rooted in emotional responses and ancient hardwiring that dates back to when our ancestors had to risk their lives for survival. While the feeling brain responds to stimuli telling us what is dangerous and what is rewarding, the thinking brain sometimes gets left behind to trail in our emotions’ wake.


The Talent Code Daniel Coyle

How to discover all new talents in yourself? How can you help your child become a real genius? Based on psychological programs carried out by world-renowned scientists and our international research conducted in 2006-2007 in schools for young football players in Brazil, tennis players in Russia, and in schools for gifted children in Puerto Rico.


The Inner Winner  Simone Hazeldine

The Inner Winner contains proven performance psychology tactics that you can use to enhance your performance in sport, business and life in general! No matter what level of performance you are currently operating at, these psychological tactics can enhance it further. You can, and will, get a boost from the most powerful performance enhancer of all your mind.

Consumer.ology  Philip Graves

The book proposes a new methodology for assessing and understanding consumer behavior. Applying it, companies can make a lot of money without spending a single ruble on traditional marketing research. This methodology is based on modern discoveries in the field of sociology, psychology, and behavioral economics. Dozens of examples will help you refine your ideas and come up with new ways to attract customers.


Emotional Intelligence: Why It Can Matter More Than IQ Daniel Goleman

What is Emotional Intelligence? Can you measure it? What is the difference between "ordinary" intelligence from "emotional"? And why do the owners of the former often lose to the owners of the latter? How to deal with discouragement, anger, hot temper and become more successful? The answers are in this book. 


Start with Why: How Great Leaders Inspire Everyone to Take Action Simon Sinek

A successful company does not start with an investment of millions, it starts with the question "WHY". Some leaders and companies are popular and successful. And some can inspire others and lead. The latter succeed in this because they know WHY they exist. 


Emotionomics: Leveraging Emotions for Business Success Dan Hill

Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace.  In today's highly competitive marketplace where many products look alike, a product's emotional benefit can make the difference.  Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage.


The Score Takes Care of Itself: My Philosophy of Leadership — Bill Walsh, Steve Jamison, Craig Walsh

Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.


Resonant Leadership — Richard E. BoyatzisAnnie McKee 

The authors of the book have developed a system that allows managers to independently master the strategy of resonant leadership and adhere to it for a long time. They relied on scientific research of the current and past decades and practical experience accumulated in the consulting business field.


Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing — Roger Dooley

The book explains how to adapt neuroscience and behavioral research to marketing goals and understand the patterns of purchasing decisions. Neuromarketing studies the brain's responses to various marketing stimuli, both informational and sensory, to understand what customers are reacting to and why they make certain decisions. The book contains concise and clear conclusions, and suggests basic strategies for dealing with shoppers in personal and online sales, using print ads and other marketing tools.


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