Top 5 tips: how to sell correctly with google ads
Google Ads is one of the top traffic source. It’s necessary to be able to properly set up advertising campaigns in order to get the maximum profit from each link.
Check out the top 5 Google Ads tips that will help you achieve success with this traffic source.
TIP # 1. QUALITY LEVEL
Quality score and quality of your ad are several of the most important parts of Google arbitrage. Everything matters: the ad itself, the keywords, and the landing page.
The higher this index, the more your advertising will be in higher positions. So, the budget spending will be less.
Don’t forget about the landing page, especially about mobile adaptation and a conversion goal. It should be located on the landing so as to maximize the conversion index.
TIP # 2. GEOTARGETING
You could optimize your costs by adjusting bids in specific locations. Also, it will increase your quality score and you will be more relevant to the platform.
Pay attention to the CTR. To save your budget, you should improve your click-through rate and conversion rate.
With geotargeting, you could set bids for different geographic locations to increase the relevance of index you want.
TIP # 3. NEGATIVE KEYWORDS
Keep in mind that you can add negative keywords to your regular ad groups keywords. This way you can split into segments your target group and optimize your budget. This can be achieved by getting rid of unnecessary keywords and clicks to increase the quality score of your ad.
It leads to effective results due to the lower bids.
TIP # 4. EXTENSIONS
Extensions are necessary to your audience, as most people make decisions so quickly.
How to pour with Google Ads correctly? The extensions have useful features to increase conversions and click-through index. There are plenty of variants: links to sections, callback buttons, etc. Extensions are completely free, and are shown only when they could increase the effectiveness of advertising.
TIP # 5. MOBILE SEARCH
Since mobile search is constantly growing and improving, relevance is only increasing every day. There are differences between desktop and mobile searching - on a cellphone we often abbreviates words and uses voice search. Use additional keywords, create a separate ad campaign for mobile search.
There are plenty of factors that affect the success of your advertising campaign. So, it’s always worth testing your links and following all the news and updates by traffic source, it’s the only way to success launching any advertising campaign.