Top 10 facts about Poland
1. Geography and population of Poland
2. The official language of Poland
Dobry wieczór [добры вечур] - Good evening! Smacznego [смачнего] - Bon appetit!
98% of the Polish population consider Polish as their native language. Based on surveys, there are also native speakers of such languages as: Ukrainian, Russian, Belarusian, Czech, German, Lithuanian. Poles also speak English very well.
3. Currency in Poland
The Zloty (zł) is the currency of Poland. It is the best-selling currency in Central Europe. Poland takes 22nd place in the foreign exchange market. At the exchange rate for January 2021 1zł ≈ $ 0.3
4. Internet in Poland
Despite the fact that mobile Internet is quite popular in Poland, this does not mean that at this time the audience is ready to consume ads and order something. Usually, during the working day, people either do not answer or ask to call back in the evening. So, it's best to run ads either in the morning or in the evening. In July 2020, Facebook occupied almost 85% of all social media in Poland. Pinterest was next with a 6.08% share, followed by Twitter and YouTube. Facebook dominates across all devices, and the number of users is constantly growing, with over 20 million registered already. The majority of Facebook users are between 25 and 34 years old, with a younger audience on platforms such as Instagram or TikTok. The total number of social media users in Poland continues to grow and will approach 24,000,000 by 2022. Social media platforms like TikTok and Instagram could become major competitors to Facebook in nearest future. Social media has become a main communication for Poles with friends, family and people around the world. Companies are increasingly using them to promote products and interact with customers.
5. Economic development in Poland
Poland is the largest Eastern European country, has a border with 9 other states, and also has access to the sea, which has a significant impact on the growth of economy. It is important to note that Poland is the only post-communist country whose economy is rated developed rather than developing.
Poland is one of the most developed countries in Europe in terms of the using modern technologies and cashless payments. According to the Electronic Payments 2018 report prepared by the Chamber of Electronic Economy, 67% of Poles use payment cards, 62% have a bank account with Internet access, and 39% use mobile applications. Globally, this is a much better result than, for example, in the United States, where a huge part of the population still uses cash, checks or only credit cards.
In Poland, non-cash payments, especially phone payments, are increasing market every year (by an average of 10%). This is a very high growth rate, which allows us to conclude that in the next few years, money maybe crowded out. In some Scandinavian countries, cash only accounts for a few percent of transactions, and in Denmark, the National Bank has not printed money since 2016.
On the territory of Poland, through financial intermediaries, 5.9 million loans were issued in the amount of 45.9 billion zlotys, which is 10.5% more than last year.
5.8 million contracts were concluded with individuals, 49 thousand - with enterprises. 72% of the funds provided were issued for a period of up to 12 months, with 61% of them being “payday loans”. Credit brokers have more than 8,500 fixed points throughout the country.
6. Job in Poland
Average monthly salary by profession in Poland:
Average monthly salary by city in Poland:
7. Working days and holidays in Poland
8. The mentality in Poland
9. Advertising in Poland
The online advertising market in Poland is growing rapidly. About 70% of Polish Internet users watch online TV, while over 50% read the daily press and listen to radio on the Internet. Almost all major media outlets in Poland (such as TVN, Radio RMF FM and Gazeta Wyborcza) have established their own online portals.
The demand for online advertising in the country is boosted by the growth of the e-commerce market, support from publishers and network providers, and the huge growth of social networking sites. In 2016, there were over 27 million Internet users in Poland, indicating a rate of over 70 %. More than 50% of Polish adults over 18 use social networks. Most importantly, Poland's online advertising ROI is the highest among all media channels.
10. Cryptocurrency in Poland
BitBay is the largest cryptocurrency exchange in Poland. The platform boasts a huge user base. The combined teams of the exchange and cryptocurrency payments BitBay Pay developed a survey consisting of 10 short questions. 2582 users from Poland took part in the survey.
We'll start our discussion of the survey results with demographics.
Like most new technologies, cryptocurrencies are mostly popular with young people. More than half of the respondents were under 40. The largest number of holders of digital currencies are young people aged 31 to 35.
The survey shows that the majority of cryptocurrency users are people who own one or more than 10 cryptocurrencies. More than half of the respondents own up to 4 different coins.
The next few questions in the survey were about cryptocurrency payments. It should be noted that over 90% of respondents consider digital currencies to be safe to make transactions. Over 90% of respondents believe that cryptocurrency payments will become more popular.