- Geography and population in Peru
- Official language in Peru
- Currency in Peru
- Internet in Peru
- Economic development in Peru
- Job in Peru
- Working days and holidays in Peru
- The mentality in Peru
- Advertising in Peru
- Cryptocurrency in Peru
1. Geography and population in Peru
Peru is a home to about 24 million people, 7 million live in the capital - Lima. About half of the population of Peru - 47% are Indians (Quechua, Aymara, etc.), 37% are mestizos, 15% are immigrants from Europe and about 3% are from Asia (Japanese, Chinese, etc.).
Time Zone: Peru Time (PET) = UTC -05:00.
Daylight saving time does not apply, constant UTC offset year-round.
General information about Peru:
- Area: 1,300,000 km²
- Population: 33,000,000
- Capital: Lima
- Largest cities: Arequipa, Trujillo
- International Direct Dial Code: +51
- Top-level domain/ TLD: .pe
2. Official language in Peru
Peru is a multilingual country. The official language is Spanish. In areas dominated by Aymara, Quechua and other aboriginal languages, it also has an official status.
84% of the Peruvian population speaks Spanish. It is also the primary language of the Peruvian government, media and education system.
3. Currency in Peru
Peruvian sol is the currency of Peru since 1991. 1 salt is equal to 100 cents.
$1 = 0.27 Sol (PEN) (at the exchange rate for March 2021).
4. Internet in Peru
Online shopping is getting popular in Peru because users now have more options to shop online due to the growth of banking services, mobile devices and an increase of online stores, and the availability of various practical and reliable payment methods.
What is an Internet Consumer Profile in Peru?
These are people about 34 years old, more than 95% are people with banking services, they have a credit card and a debit card. As for men, they are sophisticated, they like to buy branded things, etc. On the other hand, there are hardworking people who are constantly connected to the Internet for work and also have access to various payment methods.
What are the main payment methods used for online shopping in Peru?
Currently, 60% of consumers pay with a credit card and 50% with a debit card.
Use of social media
Facebook continues to be the most accessible digital medium outside of Google and YouTube, with users in the country spending online an average of more than four hours a day.
About 24 million Internet users, but you need to know through which computers they enter the web space, and the following data were obtained: 25.6% use mobile phones, 73.8% - from laptops and PCs, 0.6% - from a tablet and 0.03% from other devices; Although Peru has an interesting number of mobile lines, it needs to be analyzed that they can be used for a router to provide Internet access in some remote areas, or that Internet access is difficult. Thus, it appears that personal computers are still the device with the largest domain for accessing web platforms.
5. Economic development in Peru
The International Monetary Fund raised its forecast for Peru's GDP growth in the current 2021 to 9% from a previously projected 7.3%.
Peru is expected to have the highest economic growth in Latin America, according to a new report from the IMF, which will accelerate the economic recovery in the region, which is forecast to grow at 4.1%. The Ministry of Economy and Finance assumes that the economy will grow by 10%, and private investment in the country will grow by 30%. The Central Reserve Bank (BCR) kept its forecast at 11.5%, even as the number of COVID-19 cases increased.
At the same time, it is emphasized that the region's economy will be able to recover only by 2023, and the GDP per capita - by 2025.
6. Job in Peru
Average salary 1,500 Sol/ month - $450/ month (as of March 2021)
Salary by profession:
- Construction - $855
- Doctor - $997
- Marketing - $2000
- Lawyer - $ 200
- Accounting and finance - $6,000
Peruvians have fourteen official salaries per year, with the thirteenth and fourteenth salaries paid in full, without deduction of taxes. Bonus - the distribution of the company's net income for the last year in March of the current year.
7. Working days and holidays in Peru
In Peru, they work about 40 hours a week. Vacation in 30 calendar days, but only one year after they start to work. The decree lasts 98 days.
Holidays in Peru:
January 1st - New Year
January 6 - Day of the Three Wise Men (Magi)
March 20 - Spring Equinox
April 1st - Maundy Thursday
April 2nd - Good Friday
April 4 - Easter
May 1st - Labor Day/ May Day
May 9 - Mother's Day
June 7 - Flag Day
June 20 - Summer Solstice
June 20 - Father's Day
June 24 - Inti Raimi Day/ Farmer's Day
June 29 - Saints Peter and Paul
July 28/ 29 - Independence Day
August 30 - Santa Rosa De Lima
September 22 - Autumn Equinox
September 24 - Armed Forces Day
October 8 - Battle of Angamos
November 1st - All Saints Day
November 2nd - Day of the Dead
December 8 - Feast of the Immaculate Conception
December 21 - Dec Solstice
December 24 - Christmas Eve
December 25 - Christmas
December 31 - New Year’s Eve
8. The mentality in Peru
The most surprising thing that immediately "catches your eye" is that almost all Peruvian residents are unusually good-natured, friendly, open to communication and any help to complete strangers.
Despite their "genetic good nature" all Peruvians are simply fanatical patriots of their country and all that is "the peculiarities of Peruvian life."
Never call anyone in this country "Indian." This is the worst offense for them. They consider themselves Aymars, Incas, "people of Quechua" and so on.
In modern Peruvian cities and towns, people dress in much the same way as in Europe. But after driving away from the Pacific coast, you will immediately see a lot of people who wear exclusively national, Peruvian ponchos. And the further you go to the east of the country, the more vividly a completely different life will manifest itself.
In large Peruvian cities there are all kinds of ethno-national holidays, various music shows and festivals, where you can observe the "past of Peru" as well.
9. Advertising in Peru
Characteristics Peruvian User:
- Online profile of the Peruvian: he is mostly single (53%); while 24% are married and 20% live together; 56% have a dependent job. Likewise, 69% is owned by banks and 65% is owned by the NSE between B and C.
- Peruvians shop in various categories, they purchase products or services related to electronics and computers, with a preference of 47%, such as accessories for cell phones, applications, mobile phones, etc. 40 % also buy items related to entertainment; and 31% buy products from the Fashion category.
- 34% of Peruvians are studying the shopping habits and do it directly from the site, where they sell a product, 30% from department stores and 28% from various portals for buying and selling goods or services.
Highlighting the fact that 96% of digital Peruvians prefer to shop online from home, followed by a workplace with 24% and 4% buyers at their training center.
10. Cryptocurrency in Peru
Currently, there are two exchange offices operating in Peru, allowing offline operations to exchange cryptocurrencies for fiat money. One of the exchange offices is located in the capital of Peru, Lima, and the second is in Arequipa.
Despite the interest of users in various crypto assets, 90% of exchange operations are in Bitcoin. This is logical considering the fact that Bitcoin is the pioneer of the cryptocurrency ecosystem and also has the highest market capitalization and maintains a dominance of over 50%.