Top 10 facts about Austria

Top 10 facts about Austria

CONTENTS

1. Geography and population of Austria

2. Official language of Austria

3. Currency in Austria

4. Internet in Austria

5. Economic development in Austria

6. Job in Austria

7. Working days and holidays in Austria

8. Austrian mentality

9. Advertising in Austria

10. Cryptocurrency in Austria

 

1. Geography and population of Austria

Austria's official name is the Republic of Austria (Republik Österreich) - a state in Central Europe. The population is 8.46 million people, the territory is 83,879 km². It occupies the 94th place in the world in terms of population and 112th in terms of territory.

Austria has 1 time zone, so all cities in the country have the same time.

Current time zone: UTC +02:00 CEST.

- In January 2021, the population of Austria was 9.02 million.

- From January 2020 to January 2021, the population of Austria increased by 44.000 (+ 0.5%).

- 50.7% of the population of Austria are women and 49.3% of its population are men.

- 58.9% of the Austrian population lives in urban centers and 41.1% in rural areas.

 

General information about Austria:

    • Capital: Vienna
    • Area: 84,000 km2
    • Calling code: +43
    • Internet top-level domain: .at
    • Population: 8,500,000 people

 

2. The official language of Austria

According to the census, the largest ethnic group - German-speaking Austrians - make up 88.6% of the country's population. According to The World Factbook, the language composition of the Austrian population as of 2001: German (official state language) - 88.6%, Turkish - 2.3%, Serbian - 2.2%, Croatian (official in Burgenland) - 1. 6%, others (including Slovenian, official in southern Carinthia, and Hungarian, official in Burgenland) - 5.3%.

 

3. Currency in Austria

The Austrian schilling is a currency in Austria from March 1, 1925 to 1938 and from 1945 until the introduction of the euro on December 31, 2001.

€1 = $1, 16  *€1 - Euro (at the exchange rate for October 2021)

 

4. Internet in Austria

 Number of Internet users in 2012: 6.7 million (50th in the world), equivalent to 81% of the population (29th in the world).

Number of mobile Internet subscribers in 2012: 4,564,834 (40th in the world), equivalent to 55.5% of the population (23rd in the world)

Number of hosts: 3.5 million (30th in the world in 2012). The top-level domain for Austria is .at. The possibility of using the top-level domain .wien for sites related to Vienna is being considered.

Internet users in Austria:

- In January 2021, Austria had 8.03 million internet users.

- Between 2020 and 2021, the number of Internet users in Austria increased by 129,000 (+ 1.6%).

- Amount of Internet users in Austria in January 2021 was 89.0%.

Social media statistics for Austria:

- In January 2021, there were 7.21 million social media users in Austria.

- Between 2020 and 2021, the number of social media users in Austria increased by 310,000 (+ 4.4%).

- The number of social media users in Austria was equivalent to 79.9% of the total population in January 2021.

Mobile communications in Austria:

- In January 2021, Austria had 13.08 million mobile connections.

- Between January 2020 and January 2021, the number of mobile connections in Austria decreased by 158,000 (-1.2%).

- The number of mobile connections in Austria in January 2021 was equivalent to 145.0% of the total population. 

5. Economic development in Austria

Austria is a highly developed post-industrial state, one of the most developed countries in Europe. It is part of the European Union (since 1995). Almost all sectors of the economy are developed in the country, from tourism (about 15 million people visit the country annually) to aerospace technologies.

The economy of this state dates back to the 10th century, when the preserved monasteries gave a start to the development of viticulture, animal husbandry and horticulture. In general, the establishment as a successful state for a long time was based on its own production. But everything changed during the Crusades, when the area of the merchant began to expand. And by 1146, when Margrave Henry II settled here, Vienna acquired the status of one of the richest cities.

 

An important role was played by the geographical position, thanks to the river routes, relations with the Czech Republic, Italy, Hungary and even Russia were established. And since the XII century Germany also joined to buy from Austria-Hungary. Local wine, handicrafts and salt from the Alps were especially appreciated.

 

In general, even today, the stability of the republic is built on two pillars - world trade and tourism business, again, thanks to its favorable location. Today, the quality of goods is traditionally high, especially for wine, dairy products and confectionery. Total exports for the year replenish the budget by one hundred and eight billion euros. In terms of tourism, this industry also makes a huge contribution to the economic structure of Austria - about $12 billion.

 

It's not a secret that this is one of the richest states in the world. It invariably occupies a leading position in the TOP 10 most comfortable places to live. But locals do not pursue wealth, ignoring debt and environmental pollution. They try to achieve well-being through rational resource-saving nature management.

 

To understand how stable the Alpine Rep. just look at these numbers:

- GDP per capita is just over twenty-seven thousand euros.

- The total volume of gross domestic product is about €230.000.000,000.

 

At the same time, the state has not only a high-income indicator, but also rather high taxes, this is what fills the treasury for the year (the amount is announced in national currency, all values mean billions):

- Personal income tax - 27.9%

- Corporate duty – 9%

- Deductions from refining of petroleum products - 4,550%

- For profit - more than 4%

- For tobacco - about 2%

 

And here are a couple more interesting facts:

In 1873-1881 during the decline of Austria, it was possible to make an industrial upsurge. Tourism accounts for almost 10% of GDP. All this is due to the fact that only here guests can get everything at once - historical and memorable places, a kind of culture, the best centers for mountaineering and skiing, rich cuisine, quality products, nature reserves.

 

Foreign trade is one of the strongest aspects of the economy, but few people know that 85% of exports go to the territory of the European Union, while the main partner is the Germans (about 36.1% of its total turnover).

- For the fight against the pandemic and the elimination of the consequences of the crisis, 20,000,000 euros were allocated from the budget.

- The average salary of an Austrian on hand is €4300 per month.

- The unemployment rate is 6.1%

In terms of its development, the Alpine Republic is ahead of many members of the European Union, including Sweden, England and the Federal Republic of Germany.

 

6. Job in Aust

Why do so many professionals immigrate to work in Austria? This country has a highly developed economy, favorable conditions for business and decent wages.

The average annual salary of employees in Austria is currently €52,000 gross per year. Average salary in Austria - €4300 per month. This is 8,000 euros more than last year.

Highest Annual salaries by profession in Austria:

  • Doctor - €79,000
  • Manager - €73,000
  • Financial Expert - €72 250
  • Lawyer - €63 650

With the increase in professional experience, salaries also increase. Age groups over 60 years of age earn the best - €77,000 and those with more than 25 years of work experience - €66,000.

Average salary per year by region of Austria/ gross per year:

Vienna and Vorarlberg pay the highest salaries

  • Linz and Bregenz - €55 600
  • Innsbruck - €51 700
  • Graz - €51,000
  • St. Pölten - €50 250
  • North Austria and Salzburg - €50,000

 

7. Working days and holidays in Austria

The following days are national holidays. In addition to them, there are also regional (land) holidays, but they, as a rule, concern only students and civil servants. 

Saturday is a day off for students, employees of enterprises and civil servants. Stores work on a shorter schedule usually until 17:00 or 18:00.

Sunday is a day off. Only tourist sites are open: museums, souvenir shops, cafes and restaurants (not all).

Banks are closed on Saturday, Sunday and bank holidays. Currency exchange is only possible on weekdays.

An overview of all public holidays in Austria:

January, 1st - New Year:

January, 6 - Three Kings

April, 5 - Easter Monday

May, 1st - Labor Day

May, 13 - Ascension

May, 24 - Holy Trinity Day

June, 3 - Feast of the Body and Blood of Christ

August, 15 - Assumption of the Virgin Mary

October, 26 - National Day

November, 1st - All Saints Day

December, 8 - Conception of Mary

December, 25 - Christmas

December, 26 - Stefanitag

 

8. Austrian mentality

Austria is a country of order, standards, clear guidelines and meticulous attitude to any business. The locals are so pleased to feel that they did everything right and on time, which gives rise to both a large number of positive moments and several peculiarities.

Mentality and behavior:

- 90% of Austrians communicate in German, which is the official language in the country. However, mention should be made of Slovene, Croatian and Hungarian, which are official in Carinthia and Burgenland. Austrian youth are actively studying French and English.

- Opinion polls show that most Austrians prefer to spend their leisure time playing sports and other outdoor activities.

- Austria is a very hardworking country. The unemployment rate here is at an all-time low. Most of the population works 9 hours a day and stay over hours at work.

- Austrians are passionate about healthy eating. Only 20% of Austrian women have problems with being overweight. This is the lowest rate in all of Europe.

 

9. Advertising in Austria

The development of the economy and private companies requires the use of advertising in the media, on external media and on the Internet. The inhabitants of Austria have a high purchasing power. For promotion, it is important to take into account that, despite the high return on investment, the price of traffic assumes fierce competition.

As in other European countries, in Austria the search browser Google (64%) is in the lead, although quite a lot of users choose Bing (23%), Yahoo (13%). The Yahoo Newsfeed is popular with Austrians and allows for many banner ads. According to the results of the official census, 80% of the country's population is made up of Germans and Austrians, 20% is accounted for by other ethnic groups, with a predominance of Serbs, Turks, Romanians and Roma.

Due to such a variety of language groups, the promotion can be launched with targeting in Turkish, Serbian and Romanian, although the main language should still be German. However, it is very different from the German version, recalling the dialect of Bavaria and German in Switzerland. 

For high traffic of a site focused on Austria, you need to purchase a domain in the AT zone. It allows you to register commercial, travel, entertainment, information sites.

 

It is necessary to fill the site with up-to-date information, providing constant technical support. SEO promotion in Austria should take into account the nuances of Google ranking:

- work with reputation, focus on reviews of real customers;

- clear definition of target audience for its conversion into regular customers;

- the amount of conversion depends on the convenience of usability and ease of ordering;

- elaboration of the semantic core for your niche and getting the maximum number of customers.

 

10. Cryptocurrency in Austria

In order to legally trade cryptocurrencies in Austria, you need to familiarize yourself with the laws of the country. Next, we will describe in more detail the regulation of the cryptocurrency business in Austria. This information will be especially useful for those who plan to register a cryptocurrency company in Austria or exchange crypto assets for fiat money on Austrian exchanges.

 

The Fifth EU Directive (5AMLD) has recently been introduced into Austrian legislation. This directive expands the requirements for compliance with the rules of the AML policy and for the "Know Your Customer" (KYC) procedure. These regulations relate to:

 

- service providers for the exchange of virtual and fiat currencies (e.g. to crypto exchanges);

- e-wallet providers (e.g. organizations that provide services for the storage and transfer of virtual currency on behalf of their customers).

 

In addition, tax laws may apply to profits from the exchange. The exchange of cryptocurrencies for fiat money in Austria is considered a sale. Corporations that trade cryptocurrencies will be taxed at a rate of 25%.

 

For individuals holding crypto assets as business assets, the exchange of crypto assets will be subject to income tax at a progressive rate of up to 55%. For individuals holding crypto assets as OTC assets, any proceeds from the exchange of crypto assets are tax deductible if realized after one year. Profits realized up to one year are taxable at a progressive income tax rate of up to 55%. The above tax regime does not apply if crypto assets are leased out with interest. In this case, any capital gains earned on the exchange will be subject to income tax at a rate of 27.5%.

Similar articles

Top 10 facts about Slovakia

Learn more about GEO and how some facts can affect the advertising campaign in this location.

Top 10 facts about Germany

We have prepared an article with basic facts about Germany that will help you to setting up your ads.

Example: Between 2020 and 2021, the number of internet users in Germany increased by 1.0 million (+ 1.3%). The Internet user’s activity rate in Germany in January 2021 was 94.0%.

Top 10 facts about Austria

To conduct a successful advertising campaign, it is necessary to take into account all its parameters. These are both the creation of creatives and their placement.

All these characteristics are crucial for getting the desired result from an advertising campaign: population mentality, spoken language, working days, and so forth.