Running traffic on Instagram

Running traffic on Instagram

Instagram is one of the most popular social networks, which, despite the competition from Tik Tok, is still very good for the bay and is able to bring a good conversion even for average offers.

The only clarification is that you need to be able to do it right. Getting by GEO, choosing the right audience, setting the target - this is only a small part of the problems that the affiliate manager encounters during the launch of his first advertising campaign. How to take them all into account and prepare other components of the PC (promotion company) correctly? Let's discuss in more detail below.

Targeting on Instagram - an introductory part

To begin with, let's talk about ways to attract the target audience, because Instagram is primarily about photos and posts, about profile subscriptions and stuff like that. From this we get that there are only 3 options for traffic distribution:

1. Creation of your own profile and its further promotion. Few people do this from scratch, because bringing at least 1000 potential customers to an unremarkable page, warming up and keeping them for a long time is not an easy task.

2. Other bloggers. You can start cooperation with already popular users who will bring you customers, and you will give your assistants a percentage of the proceeds. The work is carried out through affiliate links and does not require prior promotion of your own profile.

3. Targeted advertising. The option offers a wide list of banners that you can enter into your advertising campaign, several traffic sources (partner sites, other profiles, and just official Facebook and Instagram pages). It is also convenient to plan a budget, enter settings for GEO, target audience, and so on. The only negative is that in order to promote gray and black traffic, you will need to use the cloaca and related ways to bypass moderation.

As you understand, the last option is the most suitable, because there is no need to reinvent the wheel and try to find sources for traffic marketing - this has already been done for you, all that remains is to correctly set up the RC and start the bay.

The second equally important point for traffic arbitrage on Instagram is where to send traffic? The target audience is unrealistically large, there are also many categories - where is it more profitable and easier to get a profit?

First of all, you need to take into account the most active part of the audience of the social network. For the most part, these are young people aged 18 to 24 years (71% of the total number of users), among them about 65% access the social network from an application on a smartphone. Also, according to general statistics, Instagram users are 70% more likely to make online purchases, and therefore such an audience is obviously prepared for promotion, you just need to direct the desire of the target audience in the right direction.

Well, when everything became clear with the type of users, then you can move on to recommendations for niches.

Offers for Instagram

Surely all of you have already guessed which vertical fits best here. Yes, that's right - it's inside! Various creams to improve skin, get rid of wrinkles and inflammation, diet pills, gain muscle mass and other beauty products - without this, new Instagram posts will definitely not be so wonderful. Of course, it is mostly ordinary users who buy such funds, but this is not about that now.

It is also important not to forget that offers on Instagram work great in conjunction with emotions. If you present to the audience some fashionable novelty in the field of beauty gadgets, clothes or something like that and do it beautifully, then the audience's response will not be long in coming.

The third option is to find a job with a large salary and little time and effort. According to the previously mentioned statistics, most of the Insta audience is young people, more often students who are just looking for work. The stories of the same young guys who suddenly became rich, for example, thanks to cryptocurrency or sports betting, will go especially well.

And finally, we can advise you to try financial offers. Although we have already given an example with cryptocurrency before, something else also applies to Finca - loans and borrowings. If some are ready to invest in a new business and work, then others need funds to ensure their living.

Targeting on Instagram - how to set up and launch an advertising campaign?

So, when we have decided on the initial information, without which it would not be possible to launch the promotion of offers, we can proceed directly to the promotion. In this section, we will analyze two options for launching the PC at once.

Setting up Facebook ads

To begin with, we need to have a Facebook account, which we make a business account, after we get to Facebook Ads, where we create an advertising account and link the account with our Instagram page. To work out the first PC, select "Create a new campaign".

The next step is to choose a target. Firstly, if you don’t have any audience at all, then it is recommended to select “Traffic” and then the algorithms will build a traffic bay in such a way that users subscribe to your profile.

If you already have a live audience, then you can choose the second option, namely “Engagement”, which will allow you to attract even more potential customers and, at the same time, stir up the existing target audience. If you wish, you can use all these types of promotion, but be careful with the budget bay.

Before a full-fledged launch of the PC, it is better to test your banners through the split-testing system, otherwise, you may suffer indecently large losses.

The next step is targeting on Instagram. It consists of several parts:

1. GEO. The social network is used by millions of users around the world, but certain types of offers come in some specific countries. For example, gambling and betting originated in Italy, nutrition is very popular in Singapore, and so on. Always learn from your potential customers before the bay to understand how interesting the offer will be for them.

2. TA (target audience). Here we will briefly say directly about the search for your client. Be sure to choose the native language of the GEO where you plan to launch the PC, do not forget to indicate the demographic barrier (most importantly, we need a solvent audience). Also, don't miss the Detailed Targeting section, where you can describe interests, marital status, work, and more, which will allow you to offer ads to the user who is really interested in it.

The next step is the organization of cash flow. Here you need to choose the type of payment (either for impressions or for clicks) and the daily budget (be sure to set a promotion time limit, otherwise part of the budget will be wasted).

And finally, the last part of setting up an advertising campaign is the distribution of traffic across different sources. Facebook offers a lot of options, including the social network itself, and Insta, and messengers, and partner sites.

Here we cannot give any specific advice, since everything depends on your goals, budget, selected offers and target audience. The only thing is, if you want to lead the bay to several sources at once, then for each of them you should create a separate advertising campaign so that you can track the effectiveness of each direction separately.

Launching PC via Facebook Ads

This block is even more important than the last one and consists of several stages:

1. Promotion format. We will not list all the options, but the main differences are the size of banners, the presence or absence of creatives, its type (image or video format), and similar changes.

2. Selecting a post for advertising. If the profile already contains suitable content, then we add it to the advertising campaign, or we create separate banners specifically for the Republic of Kazakhstan.

3. We load the creative, the text component of the ads, and don't forget about the explosive headline, because it is right after the creative that the potential client will pay attention to it.

Then we give the campaign for moderation and, at best, it will not be sent for revision, after which the first users will see your banners.

Setting up ads through Instagram

Suitable if the webmaster already has a minimum database of published posts and stories. For each of them, you can click the "Promote" button in the tray, but take into account the restrictions regarding advertising in advance - you cannot promote old stories, polls and posts with a lot of text. Technically, there are no barriers and you can try to launch a promotion, but be prepared in advance that the PC will be turned around for revision.

Further, to set up advertising, you need to work out GEO, targeting of the target audience and promotion goals (direct requests, clicks, views, and so on). After that, it remains to choose a budget, time for showing offers and confirm the specified settings, after which posts or stories will begin to attract an audience.

As you can see, the instruction for the upload is very small, and this is not surprising - the presented way to launch the PC is much more limited than Facebook Ads. Also consider the following features:

• If you plan to drive traffic both through posts and through stories, then be prepared to adapt creatives to several formats at once;

• Don't forget about UTM tags - this is the best way to analyze the effectiveness of an advertising campaign;

• Retargeting. For example, in the course of the PC, you can save likes and comments from users, and they were initially interested in your content.

Summarizing

Advertising offers on Instagram is a very effective tool that allows you to hit the right target audience as accurately as possible and not only set detailed targeting settings, but also analyze banner promotion statistics. Be sure to try this traffic source: test new creos, try different audiences and offers with different PC – this is the only way to get profitable links and achieve a good ROI.

INSTAGRAM

Instagram is one of the most popular social networks, which, despite the competition from Tik Tok, is still very good for the bay and is able to bring a good conversion even for average offers.

The only clarification is that you need to be able to do it right. Getting by GEO, choosing the right audience, setting the target - this is only a small part of the problems that the affiliate manager encounters during the launch of his first advertising campaign. How to take them all into account and prepare other components of the PC (promotion company) correctly? Let's discuss in more detail below.

Targeting on Instagram - an introductory part

To begin with, let's talk about ways to attract the target audience, because Instagram is primarily about photos and posts, about profile subscriptions and stuff like that. From this we get that there are only 3 options for traffic distribution:

1. Creation of your own profile and its further promotion. Few people do this from scratch, because bringing at least 1000 potential customers to an unremarkable page, warming up and keeping them for a long time is not an easy task.

2. Other bloggers. You can start cooperation with already popular users who will bring you customers, and you will give your assistants a percentage of the proceeds. The work is carried out through affiliate links and does not require prior promotion of your own profile.

3. Targeted advertising. The option offers a wide list of banners that you can enter into your advertising campaign, several traffic sources (partner sites, other profiles, and just official Facebook and Instagram pages). It is also convenient to plan a budget, enter settings for GEO, target audience, and so on. The only negative is that in order to promote gray and black traffic, you will need to use the cloaca and related ways to bypass moderation.

As you understand, the last option is the most suitable, because there is no need to reinvent the wheel and try to find sources for traffic marketing - this has already been done for you, all that remains is to correctly set up the RC and start the bay.

The second equally important point for traffic arbitrage on Instagram is where to send traffic? The target audience is unrealistically large, there are also many categories - where is it more profitable and easier to get a profit?

First of all, you need to take into account the most active part of the audience of the social network. For the most part, these are young people aged 18 to 24 years (71% of the total number of users), among them about 65% access the social network from an application on a smartphone. Also, according to general statistics, Instagram users are 70% more likely to make online purchases, and therefore such an audience is obviously prepared for promotion, you just need to direct the desire of the target audience in the right direction.

Well, when everything became clear with the type of users, then you can move on to recommendations for niches.

Offers for Instagram

Surely all of you have already guessed which vertical fits best here. Yes, that's right - it's inside! Various creams to improve skin, get rid of wrinkles and inflammation, diet pills, gain muscle mass and other beauty products - without this, new Instagram posts will definitely not be so wonderful. Of course, it is mostly ordinary users who buy such funds, but this is not about that now.

It is also important not to forget that offers on Instagram work great in conjunction with emotions. If you present to the audience some fashionable novelty in the field of beauty gadgets, clothes or something like that and do it beautifully, then the audience's response will not be long in coming.

The third option is to find a job with a large salary and little time and effort. According to the previously mentioned statistics, most of the Insta audience is young people, more often students who are just looking for work. The stories of the same young guys who suddenly became rich, for example, thanks to cryptocurrency or sports betting, will go especially well.

And finally, we can advise you to try financial offers. Although we have already given an example with cryptocurrency before, something else also applies to Finca - loans and borrowings. If some are ready to invest in a new business and work, then others need funds to ensure their living.

Targeting on Instagram - how to set up and launch an advertising campaign?

So, when we have decided on the initial information, without which it would not be possible to launch the promotion of offers, we can proceed directly to the promotion. In this section, we will analyze two options for launching the PC at once.

Setting up Facebook ads

To begin with, we need to have a Facebook account, which we make a business account, after we get to Facebook Ads, where we create an advertising account and link the account with our Instagram page. To work out the first PC, select "Create a new campaign".

The next step is to choose a target. Firstly, if you don’t have any audience at all, then it is recommended to select “Traffic” and then the algorithms will build a traffic bay in such a way that users subscribe to your profile.

If you already have a live audience, then you can choose the second option, namely “Engagement”, which will allow you to attract even more potential customers and, at the same time, stir up the existing target audience. If you wish, you can use all these types of promotion, but be careful with the budget bay.

Before a full-fledged launch of the PC, it is better to test your banners through the split-testing system, otherwise you may suffer indecently large losses.

The next step is targeting on Instagram. It consists of several parts:

1. GEO. The social network is used by millions of users around the world, but certain types of offers come in some specific countries. For example, gambling and betting originated in Italy, nutrition is very popular in Singapore, and so on. Always learn from your potential customers before the bay to understand how interesting the offer will be for them.

2. TA (target audience). Here we will briefly say directly about the search for your client. Be sure to choose the native language of the GEO where you plan to launch the PC, do not forget to indicate the demographic barrier (most importantly, we need a solvent audience). Also, don't miss the Detailed Targeting section, where you can describe interests, marital status, work, and more, which will allow you to offer ads to the user who is really interested in it.

The next step is the organization of cash flow. Here you need to choose the type of payment (either for impressions or for clicks) and the daily budget (be sure to set a promotion time limit, otherwise part of the budget will be wasted).

And finally, the last part of setting up an advertising campaign is the distribution of traffic across different sources. Facebook offers a lot of options, including the social network itself, and Insta, and messengers, and partner sites.

Here we cannot give any specific advice, since everything depends on your goals, budget, selected offers and target audience. The only thing is, if you want to lead the bay to several sources at once, then for each of them you should create a separate advertising campaign so that you can track the effectiveness of each direction separately.

Launching PC via Facebook Ads

This block is even more important than the last one and consists of several stages:

1. Promotion format. We will not list all the options, but the main differences are the size of banners, the presence or absence of creatives, its type (image or video format), and similar changes.

2. Selecting a post for advertising. If the profile already contains suitable content, then we add it to the advertising campaign, or we create separate banners specifically for the Republic of Kazakhstan.

3. We load the creative, the text component of the ads, and don't forget about the explosive headline, because it is right after the creative that the potential client will pay attention to it.

Then we give the campaign for moderation and, at best, it will not be sent for revision, after which the first users will see your banners.

Setting up ads through Instagram

Suitable if the webmaster already has a minimum database of published posts and stories. For each of them, you can click the "Promote" button in the tray, but take into account the restrictions regarding advertising in advance - you cannot promote old stories, polls and posts with a lot of text. Technically, there are no barriers and you can try to launch a promotion, but be prepared in advance that the PC will be turned around for revision.

Further, to set up advertising, you need to work out GEO, targeting of the target audience and promotion goals (direct requests, clicks, views, and so on). After that, it remains to choose a budget, time for showing offers and confirm the specified settings, after which posts or stories will begin to attract an audience.

As you can see, the instruction for the upload is very small, and this is not surprising - the presented way to launch the PC is much more limited than Facebook Ads. Also consider the following features:

• If you plan to drive traffic both through posts and through stories, then be prepared to adapt creatives to several formats at once;

• Don't forget about UTM tags - this is the best way to analyze the effectiveness of an advertising campaign;

• Retargeting. For example, in the course of the PC, you can save likes and comments from users, and they were initially interested in your content.

Summarizing

Advertising offers on Instagram is a very effective tool that allows you to hit the right target audience as accurately as possible and not only set detailed targeting settings, but also analyze banner promotion statistics. Be sure to try this traffic source: test new creos, try different audiences and offers with different PC – this is the only way to get profitable links and achieve a good ROI.

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