TOP 15 SEO Books

The Art of SEO — Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin

This complete and detailed search engine optimization (SEO) guide is for SEO professionals of all levels. It outlined the basics of search engines and the goals of optimization. The most important aspects of SEO for a business are sequentially considered, starting with website development, keyword selection, content creation and ending with vertical optimization with analysis of efficiency and subsequent redesign of the site. Separate chapters are devoted to the tasks of training SEO, building a competent team of SEO specialists, and the prospects for the development of SEO.

Introduction to Information Retrieval — Christopher D. Manning, Prabhakar Raghavan, Hinrich Schütze

The book is the first textbook considering classical search, web search, as well as the classification and clustering of texts. The textbook is written from the computer science point of view. It contains a modern presentation of all aspects of the design and implementation of systems for collecting, indexing, and searching documents, methods for evaluating such systems, as well as an introduction to machine learning methods based on text collections.

SEO 2018 Learn Search Engine Optimization With Smart Internet Marketing Strategy — Adam Clarke

Adam Clark's book is a bestseller and one of the best SEO guides. It has gone through several reprints, each of which brings relevant information. Here he covered the most recent Google results, including COVID guidelines, link building techniques, Google calculates search algorithm, keyword research, Google sanction protection, regional SEO. The author has also included a bonus chapter on PPC advertising in the book.

SEO Fitness Workbook — Jason McDonald

The author, a Stanford University professor, uses Seven Steps to SEO Fitness to learn the ins and outs of search engine optimization. In his steps, the author allows you to define your goals, keyword analysis and optimization, content marketing, external optimization, a detailed description of Google Analytics, and how to measure your rank in Google. The book also provides many resources for accessing free tools.

SEO for Growth — John Jantsch, Phil Singleton

If you work with search engines, you know that their algorithms change frequently. SEO book authors John Jantsch and Phil Singleton will teach you how to focus on the proper aspects of promotion to stay in position even as the algorithm changes. You will learn how to build an online reputation, how to get quality links, how to do keyword analysis, distribute content correctly, work with social media, how to set up contextual advertising (PPC) to get the most out of your investment. The title indicates that this book, in addition to SEOs, will be helpful for web designers, marketers, managers.

SEO Like I’m 5 — Matthew Capala

When it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. Our approach lets you focus on picking up the fruit, not studying the tree. You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks. Lastly, you will learn how to make money online and monetize your content like a pro.

Search Engine Optimization (SEO) Secrets — Danny Dover, Erik Dafforn

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

The Link Building Book — Paddy Moogan

The first book of the same name by Paddy Moogan saw the world in 2013, and in 2020 the author updated it, uploaded it to the Internet, and made it possible for everyone to read it for free. Readers will learn the basics and methods of link building, how to identify a good and bad link, building and analyzing a link profile (your own and competitors), creating links for different areas of business and types of site.

Ultimate Guide to Link Building — Eric Ward, Garrett French

One of the authors — Eric Ward — took part in the launch of the world's largest online store Amazon. Together with Garrett French, they released this book in 2013, and seven years later, the world saw a second, updated edition. You will learn how to audit links and analyze competitor sites; develop a structured long-term link-building strategy. You will be able to distinguish between traffic links and ranking links, identify websites quality, and how to approach them. Plus, find out how to follow guidelines, how not to fall under the filters of search engines.

SEO.101 — Search Engine Journal

 While search engines and technology are always evolving, there are some underlying foundational elements that have remained unchanged from the earliest days of SEO. This is why, in collaboration with some of the field’s top authorities and experts, we created this in-depth overview and tutorial – to define SEO for aspiring SEO professionals and explain how search engine optimization really works now.

SEO 2020 — Dr. Andy Williams

This book is a comprehensive guide to search engine optimization and is one of the bestsellers. The author will explain what SEO is in simple terms, white-label promotion techniques, how to write high-quality content, search for topical keywords, a technical description of an SEO audit, and a focus on website authority.

The SEO Blueprint — Julia McCoy, David Krevitt, Ryan Stewart 

If you are familiar with SEO in parts, then the book “The SEO Blueprint” will help you piece the information together. The material was written by SEO practitioners with extensive experience. The authors propose a five-step approach to learning SEO, with each chapter detailing the tactics to apply at each stage.

The SEO Book — Levin Granitza, Ebner Tobias

This book is for everyone; it has its web resource and wants to improve its ranking in Google. It gives you insight into why your competitors are above your site in the SERP. The book has Google Ranking Tips, Competitive SEO Methodologies, All About External and Internal Website Optimization, Regional Promotion, Improving Page Speed, Keyword Search Engine Optimization, Structured Data Generation, Google Insider Tricks, Voice SEO, Content Marketing. This book is not for beginners; rather it is for seasoned SEO professionals and webmasters.

SEO For Dummies — Peter Kent

Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics―what they are, which ones are important, and how to get started―and build a search-engine-friendly site.

Landing Page Optimization — Tim Ash

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.